IntroductionMedia is very close relations with our daily routine life. We use different media’s in our daily life social media, electronic media, print media folk and media static media. Media have a very active role in our daily without the media it is very difficult for us to spend a days.The use of social media is part our routine life; we use different social media such as Facebook, twitter, instagram and many other social websites. There is huge number of electronic media that we use in our daily routine life it’s a part of our daily life to listen FM and watch TV or seeing movie. Another form of media that is very close relation to our daily life plus school, college and universities academic life that print media. There is different form of print media people usually considered only newspaper and magazine in print media, but a book is a most important source of print that we cannot deny. Books play an important role in our life especially in academic life. They help us too batter know about the world and it is an authentic source of media. Static media is also a part of our life. Static media also use in our daily life for the interaction or advertisement.All the media or mass media that are used in our routine life for the different purposes entertainment, interactions, advertising and for the purpose of entertainment. Media can play an important role in our daily life and they help us to better know about any issue or event. Mass media help us to know different views off one thing, it reflects different views (Pinchevski & Peters, 2016).There are positive as well as negative aspects of everything. Media have a positive and negative it’s upon on you either you use media or mass media in a positive way or for the negative activities. This is depend on the user either it will use that media sources for their needs and for the knowledge purposes or other activities. Media especially social media mostly use as for time pass and it is time killer, and some people also use social media for interaction at local as well as a global level. Social media is one of the best sources of interaction on global level (Perrin, 2015).In the current era it is very difficult for us to live without any media sources. Due to high technological development the mass media is very closely attached with our life. Media play an important role in transformation of society from to modern world. Media have very high impact over our daily life, media play an important role in inter culture communication. This media who make your culture a globalized culture. Media effect on some culture in positive sense and in some culture impact natively. Due to media some culture gains the globalized acceptance and also due to media some rich indigenous culture loses their identity.Media is also important in economic or financial prospect. Some people have a direct relation with and media is the only source of their income and media have also an indirect relation with finance and economic. Media play an effective role in economic activities.Conclusion:Media can play an important role in contemporary time. In each and every society there is high use of media. Media is highly effects on our life, media change our way of life. Media use in different perspective each according to their needs and resources. Some people use media for entertainment and some people use media for information and for the knowledge or academic purpose. Media is high effects on our daily life and it is very difficult to sand a single day without mass media or media.ReferencesPerrin, A. (2015). Social media usage: 2005-2015.Pinchevski, A., & Peters, J. D. (2016). Autism and new media: Disability between technology and society. new media & society, 18(11), 2507-2523.